Anyway, the point being that the US culture of making legal claims has well and truly spread to the UK and that’s not to mention the fact that we are even calling them injury lawyers now, surely in UK language they should be called an accident solicitor or something similar? But again I expect that’s partly down to those big legal firms who dominate the advertising on daytime TV.

So what do these companies do? Well in very broad terms if you have had an accident of any type, be it a trip or fall, car accident, a medical problem which could be attributed back to the NHS or private health care professional, you may have cause to make a claim and this is where a no win no fee solicitor will be able to help you. Whilst they do essentially serve the same purpose, it’s worth noting that many of the large companies out there who offer this type of service aren’t actually a firm of solicitors, sure they have or at least have access to legal professionals, but the people you speak to on the phone are just administrative people and dealing with them means you may never actually speak to a solicitor yourself.

On the other hand there are quite a lot of smaller local firms of solicitors who do offer the same no win no fee service but you will get to speak to the solicitor and probably even go to their offices to meet them or they may even do home visits. Although it seems like a major thing for personal injury solicitors to actually come to your house, it makes a lot of sense as, firstly you aren’t paying them if it’s a no win no fee situation, but also the reason they do this sometimes is because  the client may be incapacitated in some way.  If it’s a medical negligence type case, the client could be laid up in bed so although they are entitled to compensation would never be able to get it without home visits by their solicitor.

I do have a friend who’s a lawyer, although he specializes in medical cases and getting compensation for his clients, so although he is a very well respected solicitor and he has won some very high profile cases, he almost certainly wouldn’t be in a position to offer advice on internet disclaimers. That would be a bit like going to a dinner party and realizing the person across the table from you is a nurse and then bothering them with your ailments all night, although I expect they are so used to it that they are experienced in fending people like that off.

I suppose I could find a legal statement on somebody elses website and adapt it for my own needs, or just ask my no win no fee solicitor friend if he knows someone who could write it for me, but no doubt that would come at a price.

Hmm, I appear to have done it again, started writing with something in mind, then digressed to the point that the entire post is about something else!

1. Keep it relevant.  This is something which I struggle with myself, but if the content is not relevant to the topic on the page, a visitor will probably lose interest and move on.

2. Grab Their Interest. Get to the point right at the start, most web readers just skim the content, so if you make a bold statement or put the conclusion at the start, you stand a better chance of keeping them on the page.

3. One Idea In Each Paragraph. This relates back to keeping it relevant and helps to segment the article into manageable chunks.

4. Use Lists. Like this post, there is a brief header then a description for each point, so readers can skim or read the whole post easily.

5. Keep Sentences Short. Again, concise is the key here

6. Add links to relevant pages within the body of the Text. They will stand out as they should be a different colour and will make it clear to the reader that clicking it will move them to a new page with related content.

As I said, this list will evolve, but this is what springs to mind right now.